The Curry Brand powered by Under Armour partnered with Sesame Street to create a Curry Flow 9 “Street Pack”; a collection of color ways inspired by iconic Sesame Street characters.

SEG brought this partnership to life by creating seeding kits that were sent to key global influencers to help promote this footwear launch and special collaboration between Under Armour and Sesame Street. Vibrant colors, materials, and imagery were leveraged to best communicate this product story.

• Production Design
• Production