Oakley has experienced a decline in their Custom Performance program with the reduction of physical components in store due to a more digitally focused experience over recent years. We were challenged to evolve and create a new consumer journey; featuring a wide assortment of OCP and Rx styles while amplifying PRIZM technology and Oakley’s key athletes.
SEG was tasked to create an experience as innovative as the shoe itself; a tech driven, digitally focused experience unlike anything the Brand had created to date. With a very short lead time, SEG conceived, designed, engineered and installed digital entry moments and projectors to cast SlipSpeed focused content throughout the space.
SEG was tasked to create an experience as innovative as the shoe itself; a tech driven, digitally focused experience unlike anything the Brand had created to date. With a very short lead time, SEG conceived, designed, engineered and installed digital entry moments and projectors to cast SlipSpeed focused content throughout the space.
Save the Duck; an innovative, purpose driven, fast growing Outdoor Brand was given the opportunity by Nordstrom to create their first ever pop up shop at (5) of their top stores. To maximize this opportunity, Save the Duck turned to SEG to help ideate, design and build an experience that captured it’s sustainable and purpose driven Brand ethos.
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