The UA SlipSpeed; an innovative, technology rich, industry
defining training shoe was launched by Under Armour with a
Pop-Up experience in the heart of the Flatiron district in NYC.
SEG was tasked to create an experience as innovative as the
shoe itself; a tech driven, digitally focused experience unlike
anything the Brand had created to date. With a very short lead
time, SEG concepted, designed, engineered and installed
digital entry moments and projectors to cast SlipSpeed focused
content throughout the space.
The founder of UA; Kevin Plank along with a list of athletes,
influencers and celebrities were all on hand to celebrate this
key launch and experience the newest Brand defining
experience in the Big Apple.