With Phoenix, AZ playing host to the Super Bowl and the WMPO (Waste Management Phoenix Open) the same weekend; Oakley turned to SEG to help design, build and activate a variety of experiences at multiple locations to drive maximum Brand awareness and exposure throughout this pivotal weekend in the professional sports calendar. The festivities started with an Oakley x Shoe Palace party where athletes, influencers and VIPs were treated to custom hydro-dipped eyewear, a lit football toss to test their accuracy skills and a DJ to keep the energy high throughout the night
