META QUEST NBA ALL-STAR EVENT

META

Objective

Meta tasked Artemis Ward (a digital marketing agency) and SEG to create an engaging, interactive, content rich experience in support of the Meta Quest VR headset during NBA All-Star weekend in Salt Lake City, UT.

In just 10 days, SEG conceived, designed and built a “scene” with props for this experience at the NBA Crossover; a weekend long interactive fan event celebrating the game and culture of basketball. After a Meta Quest x Beat Saber influencer event at the NBA House was complete, the winner, along with LS Toast competed against NBA star Damian Lillard in a custom built boxing ring with winners earning a Meta Quest branded Championship Belt.

Services

•CONCEPT DESIGN
•PRODUCTION DESIGN
•PRODUCTION
•INSTALLATION
•EVENT COORDINATING / PLANNING
•EVENT OVERSIGHT