PINK wanted to connect with consumers in person, at live events, for the first time in years! Through much brainstorming + partnership, the #PINKBackTo______Tour was born. Consumers entered a custom shipping container experience by checking in and receiving a tote filled with goodies that helped guide the rest of their experience. Next up, was the “relax and reflect” zone where people could journal thoughts + ideas, listen to a short podcast on mental health, and just relax for a few minutes. There were multiple photo opps and a dance tunnel that small groups could go in to “dance it off.” Participants were encouraged to post their videos on TikTok + Instagram to be entered into a sweepstakes. Last up, guests could write what they were excited about “getting back to” on a tag to hang on the wall!
The tour was live for approximately 5 weeks with stops at malls or college campuses in Charlotte, Nashville, Atlanta, Tampa and Columbus!