Under Armour enlisted SEG to create a memorable and engaging brand experience to promote a series of new store openings and build brand affinity within each market.

With a focus on providing a unique and fun experience for young athletes and families, SEG created the Dunk House—a custom slam dunk basketball experience to be activated within each market.

Kids and parents alike lined up to test out their dunking skills by jumping off the elevated platform towards the hoop, landing in a giant foam pit filled with custom Under Armour logos. Each “slam dunk” was captured as an animated .gif and was sharable across all social media platforms.

The Dunk House was popped up at local community events and at Under Armour’s Grand Opening events to effectively drive awareness and traffic to each new store.