SEG partnered with UA to help launch the Curry 6 pop-up shop in Oakland, CA, from concept ideation to installation and everything in-between.  The space pays homage to Steph’s story and goal was to raise brand awareness surrounding the Curry 6 sneaker drops over the course of the NBA season, with new color-ways dropping from January-June. With each drop, the space is transformed to tie-back to that individual sneaker.  Customers not only could purchase Curry 6 apparel/footwear, but also enjoyed popcorn, video games and personal memorabilia direct from Steph’s living room.