Oakley wanted to capitalize on the energy and fanfare around the 2022 NFL Superbowl held in Los Angeles by activating outside one of their Pinnacle locations; the 3rd St Promenade door in Santa Monica.

SEG ideated, concepted, and designed an interactive experience to drive Brand engagement, push traffic to store, and facilitate data capture. Over 3,000 consumers participated in the activation, and over 2,000 e-mails were captured over the weekend. Both metrics greatly exceeding pre-event estimates.

• Ideation/Concepts
• Concept Design
• Production Design
• Production
• Installation
• Event Coordinating / Planning
• Event Oversite
• GWP’s / Giveaways