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Nike EKIN summit is a yearly leadership summit intended to prepare the EKIN’s (elite Nike brand ambassadors and product specialists) for the year ahead. The EKIN program was founded in 1981 with the goal of educating retail partners, from boutiques to wholesale, on the Nike brand, products, and innovation.

Nike called on SEG to bring the experience of an EKIN summit to WHQ with the goal of educating the local teams on new running shoes and global football cleats, in addition to other leadership programming.


SEG transformed a room on Nike’s campus with vibrant orange half-tone patterns and custom shoe pedestals inspired by stacked and faded Nike shoe boxes. SEG took the experience even further by creating a mini indoor running track and soccer field for EKINs to test the new footwear.