SEG created a brand experience that showcased the premium material and unique technology of ECCO footwear, as part of a new store opening activation in Aventura, FL.From concept to execution, SEG brought the ECCO atelier to life in a 20×20 pop up space outside the new store front. The pop up experience displayed materials and textiles shipped directly from ECCO’s workshop in Denmark and offered custom embossing of premium leather goods. Guests sipped and snacked on traditional Danish refreshments while customizing their new ECCO footwear with charms and colorful laces at the shoe customization station.