SEG partnered with the Curry Brand powered by Under Armour and Sesame Street to engineer, build and install an interactive pop up experience to celebrate the launch of the Curry 9 at the world famous Rucker Park in Harlem, NY.

The Harlem community was invited and showed up in numbers to interact with the variety of offerings available, including product customization, arts & crafts, and the ability to take a selfie with Elmo.

Every material, color and finish detail were considered during the build process as Authenticity was defined as a critical success metric for this experience.

• Production Design
• Production
• Installation
• Event Coordinating / Planning
• Event Oversite
• Customization
• GWP’s / Giveaways