In anticipation of prom season, Converse and Journeys wanted to show high schoolers that shoes can be more fun, expressive, and danceable than the typical heel. SEG helped ideate, design, and produce a multi-room experience at Youtube NYC complete with beauty bar, dance space, and DIY station to personalize chucks. For the one-night-only event, over 400 students came to get their hair and makeup done by influencers, learn the latest dance moves on Youtube, and customize sneakers.