Oakley brought us their creative designs and we worked to
bring them to life to highlight their Sutro sunglasses campaign.
The first part of the project focused on the store windows
where we created three dimension hanging light box collages
that displayed the physical glasses and highlighted the
campaign in a larger than life way.
The secondary part of the project focused on the in-store
customization that customers can take part in. SEG help
create a hanging displays that not only showcased all of the
customizable aspects of the glasses but could also but
interacted with by store employees and customers. Lighting
was a major component to this project all this fixture were lit in
some manner to bring a vibrance to the the displays and to
call attention to the product.
