JD Sports and Puma wanted to host a high-energy and immersive experience for motorsport fans the week of the Formula 1 Las Vegas Grand Prix – they brought in SEG to help ideate and execute! Major objectives included driving brand awareness, launching an exclusive collection, and providing an unforgettable customer experience.
The exclusive event took place at the JD Sports flagship store in Las Vegas, NV, attracting a blend of fashion enthusiasts, sports fans, and automotive aficionados. Activations included a temporary tattoo station, race car simulator, trucker hat customization, DJ, catered food, and a chance to win Formula 1 race tickets.
By blending motorsport culture with streetwear style, JD Sports reinforced its position as a key retailer in the sports lifestyle market. The event not only captivated F1 fans but also engaged a new generation of consumers, making it a standout activation in the world of sports and fashion marketing.
