Tonal experienced a boom in business when fitness clubs
around the country were shut down. Consumers needed to
create home gyms in small spaces and Tonal Home Gym
provided the perfect solution.
The challenge was getting the word out and educating
consumers on product offerings. The solution was quick-turn
pop up shops in key locations. This could provide an
experience like none other for prospective buyers where they
could trial the Tonal Home Gym. SEG helped design, produce
and execute 4 new store openings including a flagship store in
Palo Alto!
