Victoria Sport called on SEG to ideate, design and execute a pop-up locker room experience to be activated during the summer’s biggest fitness events, POPSUGAR Playground and
Tone It Up Live! SEG hit the ground running to create a custom Victoria Sport locker room, packed with surprises, fun photo ops, and previews of the latest Incredible Collection.
Guests lined up to receive a personalized bra fitting at the Bra Bar, before showing off their fiercest boxing moves in the “insta-worthy” punching bag .gif booth! Each guest was
then invited to visit the locker room, where they got to pop open a locker and receive a surprise gift to help them train like an angel!