Save the Duck; an innovative, purpose driven, fast growing Outdoor Brand was given the opportunity by Nordstrom to create their first ever pop up shop at (5) of their top stores. To maximize this opportunity, Save the Duck turned to SEG to help ideate, design and build an experience that captured it’s sustainable and purpose driven Brand ethos.
Strategic messaging, sustainable material selections and visible technologies were woven into the design to create an authentic Brand expression. SEG also managed and cared for the larger than life “Brand Duck” who made guest appearances at (3) different Nordstrom locations; providing an opportunity for consumers to capture a moment with the Brand icon
