Boucheron launched their first ever Neiman Marcus pop-up
shop in North America. SEG created a pop-up experience in
West Hollywood that combined the elegance of Bucheron
with beautiful, natural greenery to bring their featured jewelry
collection to life.
SEG created a unique pop-up space by creating a custom-
made gold birdcage jewelry display, as well custom made 10′
garden trellis panels covered in ivy, and beautiful Kentia
In addition to the custom displays, SEG produced a custom
cut emerald shaped rug, as well as several custom logos to
represent the prestigious brand.