UA asked us to create the first-ever interactive Under Armour
ICON experience within a retail footprint.
We brought the digital sneaker customization platform to life
through a curated wall display of shoe components and
textiles as well as a 360-degree rotating shoe pedestal display
to showcase inspirational shoe designs.
Customers were encouraged to interact with and create their
own meaningful footwear using the ICON platform within the
space.
