ICON ZONE

UNDER ARMOUR

Objective

UA asked us to create the first-ever interactive Under Armour ICON experience within a retail footprint.

We brought the digital sneaker customization platform to life through a curated wall display of shoe components and textiles as well as a 360-degree rotating shoe pedestal display to showcase inspirational shoe designs.

Customers were encouraged to interact with and create their own meaningful footwear using the ICON platform within the space.

Services

• GRAPHIC DESIGN
• PRODUCTION
• INSTALLATION + EVENT OVERSIGHT