Oakley selected SEG Services as their agency partner for the Brand Activation Events around SuperBowl 59 in New Orleans. SEG collaborated with multiple teams at Oakley to ensure the space would accurately represent the brand and have all the necessary features to host VIP’s and athletes, football fans, and special account partners all in one space. From Ideation and Design to Production and Execution, the SEG team was there every step of the way.
Creating a Future Genesis “bunker” inspired by football was something the brand had never done before, so Oakley relied on SEG to create this vision. The end result was nothing short of spectacular and the project is best summed up with a client quote – “Your team delivered a world-classperformance…this has been crowned the gold standard for activations and agency work.” This is the level of work we aim to deliver each and every time!
