Love was in the air at Converse’s Valentine-themed pop-up inside Famous Footwear, NYC where the spirit of the season came alive in a vibrant and playful atmosphere! SEG had the opportunity to collaborate with both teams to create an elevated customization experience, celebrating Converse’s exclusive Valentine’s Day collection.
Influencers and customers alike flocked to Famous Footwear to snag their own stylish pair of Converse, complete with the opportunity to customize on-site. With a dazzling selection of “love me, love me not” themed laces, charms and beads, guests decorated their sneakers into unique expressions of love. As a sweet thank-you for visiting, everyone was also treated to delightful custom candies, chocolates and beautiful red roses. It was a day filled with creativity, connection, and a whole lot of fun – perfect for spreading the love this Valentine’s Day season!
