Oakley has experienced a decline in their Custom
Performance program with the reduction of physical
components in store due to a more digitally focused
experience over recent years. We were challenged to evolve
and create a new consumer journey; featuring a wide
assortment of OCP and Rx styles while amplifying PRIZM
technology and Oakley’s key athletes.
The result of this challenge is a dynamic and versatile
presentation that can accommodate various assortments and
scale up or down depending on available space. Meticulous
engineering capitalized on every square inch of the
presentation and solved challenges associated with
showcasing a variety of components of different sizes and
shapes with one flexible solution.