Under Armour enlisted SEG to help concept and bring to life
an immersive experience during NBA All Star weekend to
launch their new shoe, the Flow FUTRX.
We transformed an open space in Circle Center Mall into
“Curry’s Game Room” where visitors could interact
throughout the whole experience. NBA Jam, Pop-a-Shot,
Photo opps and T-shirt customization were just a few of the
activities within the space.
Guest appearances by Steph Curry, Jerace Walker and Kelsey
Plum who interacted with guests put this experience over the
top!!
