SEG partnered with In Good CO to help bring Psycho Bunny’s
“Color Outside the Lines” campaign to life at multiple launch
events and retail locations across the country.
The Color Outside the Lines campaign featured a limited
edition product drop designed in collaboration with Daddy
Yankee and other celebrated artists who are known for paving
their own way and “coloring outside the lines.”
The VIP launch party featured product, customization and
photo ops on a rooftop in NYC. The festivities continued at
Roosevelt Field Mall, where dueling artists painted on larger
than life canvases while consumers could “color outside the
lines” themselves on the Psycho Bunny logo.
